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Business Forum Presents: Selling Engineering - A Marketing Panel Discussion
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When: Wednesday, February 26, 2020
5:00 pm - 7:00 pm
Where: HOK
1 Bush Street
Suite 200
San Francisco, California  94104
United States
Contact: SEAONC

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Business Forum Presents:
Selling Engineering - A Marketing Panel Discussion

 Online registration closed. Please register on-site.

Please join us for a panel discussion about marketing within the AEC industry. We will explore topics such as how each player gets work, how to build relationships, how to prepare for down times, where the market is trending towards and what are some of the interesting proposals the panelists have dealt with! You can also submit your own questions! Light refreshment and drinks will be provided.


Date: Wednesday, February 26, 2020 // 5:00 pm - 7:00 pm
Venue: HOK: 1 Bush Street #200, San Francisco, CA 94104
Costs: Member: $40 // Non-Member: $50



  Susie Smith is an Associate and Certified Professional Services Marketer. She joined KPFF in 2013 with an extensive background in strategic marketing and business development in the AEC industry as well as marketing and branding consumer products. She is future forward, helping her colleagues to think and act differently.  Susie is the President of the SMPS San Francisco Bay Area Chapter for 2019-20. 



Suzanne Clemmer, Associate/Business Development Manager with DCI Engineers, has been an active member of the A/E/C industry for over 20 years. Through those years, Suzanne has always been committed to giving back to the local community and has done so through her involvement with various professional and non-profit organizations. A Board Member of the San Diego Architectural Foundation (SDAF) for the past nine years, Suzanne plays an integral role on the Planning Committee for the SDAF’s annual Orchids & Onions Awards, including two years when she co-Chaired the popular event. She is also an active member of the Urban Land Institute, the Society for College and University Planning, the Southern California Development Forum, the Society for Marketing Professional Services, and the Association for Women in Architecture + Design. In her free time, she enjoys visiting architecturally significant buildings, going to see live music and thanks to an enthusiastic winemaking friend, learning as much as she can about natural wine and how to make it.
Kerry Gudjohnsen is the NW Region Marketing Lead at DPR Construction. Kerry has been an A|E|C marketing professional since 1996, responsible for all aspects of the business development journey, including identifying viable target clients and sectors; developing and implementing strategic plans; writing and editing client-focused content; coaching presentation teams; and performing client wellness checks. Rounding out Kerry’s list of passions are her family, hiking, yoga, all things wine (Kerry is a Certified Sommelier), and acting (her latest work can be heard on Netflix’s hit kids’ animated series GO! GO! CORY CARSON).
  Rob Tibbetts is the marketing principal for HOK’s San Francisco studio and a member of the firm’s global marketing board. He is responsible for strategic planning and helping to create a diverse, sustainable environment for the San Francisco practice. Rob is adept at bringing together a wide range of project stakeholders from development, financial, government, construction, engineering and consulting entities to create large-scale opportunities. He is a member of the San Francisco Chamber of Commerce’s board of directors, where he co-chairs the Build SF and Communications committees. He also works with the City of San Francisco to develop mentorship programs with small, local businesses.
Sarah Young is a marketing leader with 14 years of experience in the architecture industry. She currently leads the marketing team at Gensler’s San Francisco office, where she works with leadership to drive new business across the firm's diverse market sectors. Focused first and foremost on addressing client needs, she brings a strategic viewpoint and a competitive spirit to every project pursuit. While she has held various marketing, communications, and project management roles throughout her career, she is most passionate about winning work and building business.

Sarah now calls San Francisco home, but she is a proud Kentucky native and has not lost her love of basketball, bourbon, and horse racing. She is a member of SMPS and SPUR and volunteers regularly with Girls on the Run of the Bay Area

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Structural Engineers Association
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Mission: To advance the practice of structural engineering, to build community among our members, and to educate the public regarding the structural engineering profession.

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